TAG is a consistent craft spirits portfolio strategy building the craft spirit side of the RNDC business
Grand Prairie, Texas, June 23, 2022 — Republic National Distributing Company, the national distributor and broker of premium wine and spirits, introduces The Artisan Group (TAG), A Division of Republic National Distributing Company.
By aligning its craft spirits portfolio. The Artisan Group (TAG) will take RNDC’s current best business practices across the country to create a consistent craft spirits portfolio strategy that is easy to navigate, building the craft spirit side of the business.
TAG will be led Simone Bianconcini, Vice President for TAG. Bianconcini has been with RNDC for 25 years, where he began as a sales analyst and eventually worked in Operations and other leadership roles, including Area Manager for the Gallo Division and Division Manager for the Brown-Forman Division. Most recently he was the Vice President of Sales in Kentucky. Bianconcini reports to Mike Young, Senior Vice President-Spirits.
“RNDC has a long history of finding, nurturing, and developing craft spirits brands using the strength of our local teams and their execution,” Bob Hendrickson, Chief Operating Officer, said. “Our teams find these brands before they gain national attention and bring these craft suppliers on board showing them what a full-service distributor can deliver. The unique combination of these craft brands with their innovative stories, the best-in-class execution of RNDC’s sales teams, along with RNDC’s knowledge, relationships and credibility as the distributor of choice is unbeatable. This also aligns with the company’s strategy of premiumization. ”
RNDC will add additional sales team overlays in key markets to support this important initiative, led by Bianconcini. This structure allows suppliers to have fewer touchpoints and makes it easier to work with RNDC. It will also allow for a strong route to market and sharing of best practices to ensure all states are linked together for superior execution.
TAG is in the process of a phased launch across the network and will be fully executed by the end of the summer.
About Republic National Distributing Company
As a top beverage alcohol distributor in the nation, RNDC’s national reach helps suppliers by building strategic relationships with on- and off-premise customers to elevate their brands and reach their target consumers. RNDC currently operates in the District of Columbia and 37 states across the United States, with the expected addition of the New York market in 2022. To learn more, visit www.rndc-usa.com or contact Reace Smith, Vice President, Corporate Communications at firstname.lastname@example.org.