RNDC’s annual “#DoBlue” campaign contributes toward prostate cancer research
Grand Prairie, Texas, Feb. 3, 2023 – Last year, Republic National Distributing Company (RNDC) recognized Prostate Cancer Awareness Month throughout the month of September with its fifth annual “#DoBlue” campaign. The harsh reality is that prostate cancer affects one in eight men, and one man is diagnosed every two minutes in the U.S. RNDC donations support the Prostate Cancer Foundation (PCF) and its research toward detecting, treating and, one day, finding a cure for prostate cancer.
In the 2022 “#DoBlue” campaign, RNDC raised more than $1 million in charitable donations to the foundation.
“The money raised will directly fund research to fight this disease that affects 1 in 8 men in the US. We hope that RNDC can help encourage men to be proactive in taking care of their health because together, we’re saving lives,” said Scott Lammert, RNDC Executive Vice President, Supplier Business Development, Wine and Spirits. “We blew away our goal – thanks to the hard work of our team and suppliers, we raised $1,113,969. I couldn’t be prouder of this effort and want to thank everyone who helped us achieve this amazing total.”
RNDC rallies support with its wholesale spirit alcohol beverage suppliers, who participate in “#DoBlue” by making donations on a per-case basis. Customers were able to view participating suppliers through eRNDC, RNDC’s online ordering platform and app. Throughout September, eRNDC displayed a “#DoBlue” explore tile in each state, where customers were able to view contributing brands and join the campaign by purchasing their products.
“PCF is grateful for Republic National Distributing Company’s outstanding support,” said PCF President and CEO Charles J. Ryan, MD. “RNDC’s ‘#DoBlue’ is making a serious impact. Together, we are increasing awareness of prostate cancer and the importance of knowing your own risk, while also accelerating critical research to advance PCF’s mission to end death and suffering from this disease.”
To learn more about the Prostate Cancer Foundation, visit pcf.org. RNDC’s sixth consecutive year for its annual “#DoBlue” campaign will be just around the corner this September 2023.
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About Republic National Distributing Company
As a top beverage alcohol distributor in the nation, RNDC’s national reach helps suppliers by building strategic relationships with on- and off-premise customers to elevate their brands and reach their target consumers. RNDC currently operates in the District of Columbia and 38 states across the United States. To learn more, visit www.rndc-usa.com or contact Media@rndc-usa.com.
About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic organization dedicated to funding life-saving prostate cancer research. Founded in 1993 by Mike Milken, PCF has been responsible for raising close to $1 billion in support of cutting-edge research through more than 2,200 research projects at 245 leading cancer centers in 28 countries around the world. Since PCF’s inception, and through its efforts, patients around the world are living longer, suffering fewer complications, and enjoying better quality of life. PCF is committed to creating a global public square for prostate cancer, in service to our mission of ending death and suffering from the disease. Learn more at pcf.org.