Atlanta, Georgia, March 4, 2025 — Republic National Distributing Company (RNDC) is thrilled to announce the appointment of Renato Razon as the new Chief Human Resources Officer (CHRO), effective February 17, 2025. Renato brings over 20 years of HR leadership experience and a proven track record of fostering positive workplace cultures.
Renato previously served as the Senior Vice President of HR Business Partners and Employment Practices at Cox Automotive, where he led a diverse team of corporate, field, and business-based HR partners. In this role, he collaborated with the executive team to define and execute people strategies that drove organizational success.
Renato’s career highlights also include his tenure as the CHRO at Mercedes-Benz USA, where he oversaw all HR functions, including operations, talent acquisition, organizational effectiveness, employee engagement, compensation, benefits, and diversity and inclusion. He began his career with the Daimler AG family in 1998, working in various HR management roles in compensation, recruiting, and HR operations.
Renato is known for his inclusive and innovative leadership style and has a proven track record of fostering positive workplace cultures. His vision for HR at RNDC is to create a dynamic and inclusive workplace where every team member feels valued and empowered.
“I am truly honored to join the RNDC team. My journey in HR has been incredibly rewarding, and I am excited to bring my experience to this talented team,” said Renato Razon, Chief Human Resources Officer at RNDC. “I am eager to infuse renewed energy and a stronger sense of purpose into our work. I look forward to collaborating to build meaningful experiences and an empowering workplace where everyone feels valued. Together, let’s achieve great things!”
In addition to his professional achievements, Renato is a Board Advisor for Camp Southern Ground serving veterans transitioning between the military and civilian workforce along with running an inclusive camp for children with economic challenges, Autism, and/or learning disabilities.
RNDC President and CEO, Bob Hendrickson, added: “Please join us in welcoming Renato to the RNDC family. We are excited to have him on board and look forward to working together to accomplish great things.”
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About Republic National Distributing Company
As a leading national beverage distributor in wine and spirits, RNDC has established its reputation by bringing the industry’s brightest talent together, consistently igniting opportunities for our suppliers, customers, and associates. Our expansive national reach empowers suppliers by building strategic relationships with on- and off-premise customers, elevating their brands and connecting them with their target consumers. Operating in the District of Columbia and 39 states across the United States, we are committed to being the most valuable partner to all we serve.
With roots extending before Prohibition and a footprint spanning from local to national, digital to DTC, we are ushering in a new era of wine and spirits distribution within the three-tier system. At RNDC, we work in that rare space where commitment to craft meets unrelenting quality. Fueled by passion, we are raising the bar for beverage alcohol distribution—elevating spirits and sales across our value chain.
To learn more, visit www.rndc-usa.com or contact Kanchan Kinkade, Vice President, Corporate Communications, at Kanchan.Achar@rndc-usa.com.