Grand Prairie, Texas, July 21, 2020 – Republic National Distributing Company (RNDC), announces the promotion of Tracy Ariail to Senior Vice President, eCommerce and Digital. She will report to Bob Hendrickson, Chief Operating Officer and Executive Vice President. In her expanded role, Tracy will be responsible for the strategy and execution of the digital customer experience and driving RNDC’s online sales platform, eRNDC. This online B2B technology provides increased connectivity, access to account information, and sales support. eRNDC enhances and streamlines the customer and supplier experience while complementing RNDC’s long history of quality customer service, distribution, and product expertise.


“We are excited about Tracy taking the leadership role in our innovation strategy to provide our customers and suppliers with a digital solution and technology platform that delivers ordering efficiencies, product features, and just-in-time customer service. Tracy has a proven track record in transforming the business through creative technology solutions which she brings to this new role. Her expertise in eCommerce will support our long-term plan to provide best-in-class services in the distribution tier of the beverage alcohol business,” said RNDC/YMCO Chief Operating Officer and Executive Vice President Bob Hendrickson.


Tracy joined RNDC in 2017. She is known as a technology leader with a work history spanning multiple industries and positions leading application development, enterprise architecture, and information management. She has spent her career advocating and demonstrating how to leverage data analytics and technology in new ways to optimize business delivery.




About Republic National Distributing Company 

RNDC, a world-class distributor of fine wines and spirits in North America, has operations in Alabama, Arizona, Colorado, District of Columbia, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Nebraska, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Virginia, and West Virginia. Young’s Market Company, a partner of RNDC, distributes wines, spirits, and select beverages in the western United States including Alaska, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington, and Wyoming. Visit or